Steps to start your own eCommerce Business and successfully run it
The online business industry is introducing the upcoming rush of progress in the global economy and in the event that you've been considering wandering a foot into its universe of vast benefits, at that point the clock is ticking and the time has began to demand your own eCommerce business.
If your business is not on the internet, then your business will be out of business Bill Gates
Amazon, Walmart, and Alibaba, the main way they progressed toward becoming as large as they are was on the grounds that they understood and tried different things with the overflowing capability of the global eCommerce market.
All things considered, as Jack Ma puts it - everything necessary to make an effective eCommerce business - is an extraordinary vision. "My fantasy was to set up my very own online business organization. In 1999, I assembled 18 individuals in my loft and addressed them for two hours about my vision. Everybody put their cash on the table, and that got us $60,000 to begin Alibaba. I needed to have a worldwide organization, so I picked a worldwide name," he said.
Anyway, would you say you are prepared? Here's a complete guide on the most proficient method to begin your very own eCommerce business.
Step 1: Decide on the ideal marketable strategy and model
The primary thing you need to do is to take some real time to contemplate narrowing down on the ideal online business marketable strategy and online business plan of action.
Like Tobias Lutke says: "Online business isn't an industry; online business is a strategy."
There are two kinds of plans of action that you can select. You can go with either a single vendor or a multi-merchant online business store.
To this end, you can pick either a single niche product offering or have various product offerings dependent on the budget you have set for yourself for your online business.
The benefit of going for this kind of an online business plan of action is that it just includes two elements - a single dealer, who is offering his or her products to various Customers. To this end, it isn't just simpler to monitor the exchanges between the two elements, regulatory expenses are lower when you need to pay only one provider, and you likewise have more power over the current inventory.
This sort of model requires different merchants to offer their products to various Customers, with the sellers all being required to be enrolled with your site.
The benefits of following this sort of a online business plan of action is that it gives you security as far as making a deal - for example, in the event that one of your providers is inaccessible to sell his or her products for reasons unknown, you have others to fall back on. This encourages you manage request variances and also avoid any disturbances in the supply procedure.
It is imperative to note here, within this as well, you can decide to either sell a remarkable product yourself - either through your own online business or a comparative stage or can permit different vendors sell their products on your store.
In the main circumstance, you could procure high edges. In the second, you will acquire a commission, each time one of the merchants enrolled with your online business makes an effective deal.
Step 2: Brand your image
When you've settled on which plan of action you wish to follow so as to fabricate your online business and have limited on product or products you wish to sell, just as the targeted Customers you wish to offer to - the subsequent step will be to have a ideal name for your brand.
Presently, you might think - "What's in a name?"
Tim Ferriss has the answer: Personal branding is about managing your nameeven if you dont own a businessin a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your blind date has Googled your name. Going to a job interview? Ditto.
Your brand name ought to be:
Short and simple to easily remember
Reflective of your brand
Unique and generally not having any resemblance to any other brand
In parallel to brand name, you should also decide on a finished structure for your organization logo.
When you have settled on a name for your brand and its logo, the following step will be to frame your organization.
The sort of arrangement you wish to go with is, obviously, dependent upon whether you wish to run the organization yourself, or need to get more partners.
Stage 3: Register your online business
Now comes the beginning of your online eCommerce store - after completing all the lawful conventions for the same.
I wouldn't get on to the details on this because, it differs from country to country, and state to state, within a country as well. You may consult the right Business Lawyer, talk to them, clearly understand the lawful procedures, get all the documents ready and in place, and register your online business.
Step 4: Opening a bank account
When your organization is formally enlisted under the Act, you should open up a bank account for the same. The account must be opened in the official name of the organization.
Next, when your bank account is ready, you can list the products you will sell on your eCommerce site to acquire and then operate a payment gateway.
Step 5: Build your eCommerce site
While setting up your site, you could either pick a open source eCommerce platform to customize it for your eCommerce business need, which is faster and cost effective or develop it all by yourself from the scratch, which can be time and cost consuming.
If you are settled with the decision of going for a ready to customize open source eCommerce platform, here's where Spurtcommerce, built on the latest technologies of NodeJS and Angular can become your best choice out of several that are available in the market.
NodeJS is the futuristic technology that is reliable for next 10 years. This is especially important if your eCommerce business has a long term goal and objectives with constant expansions.
To learn more, visit www.spurtcommerce.com or write to firstname.lastname@example.org
Step 6: Payment Gateway
You have to set up payment Gateway for your online business that will give plenty of payment options like Debit card, Credit Card, Net banking, cash card transactions, Wallets, etc.
An eCommerce business that does not give multiple payment options to its Customers, will have a high potential for cart abandonment and losing out Customers to their Competitors. For achieving good conversion rate and sales, and to reach out to International Customers, it is imperative to have multiple payment options.
For getting the grant for Payment Gateway for your eCommerce site, in general (may vary from Country to Country), you need to have following documents in place.
Bank account for your business
Tax Identification Proof
Certificate of Incorporation
Memorandum of Association
Articles of Association
eCommerce Website terms of services
When you have presented all these documents, you will be provided with a payment gateway for your online shopping cart, utilizing which you can empower your online business.
Some of the popular payment gateways are PayPal and Stripe.
Step 7: Logistics
This step is highly essential for doing an effective online business. Logistics is the process of shipping an order to the Customer or transporting inventory to a merchant. This procedure additionally monitors the shipped goods that are in transit, until they are delivered to the Customer.
To this end, Logistics management involves executives, who undertake the responsibility of finding and recognizing wholesaler organizations, to team up with. Most of the eCommerce business owners prefer outsourcing their logistics to a third party logistics service provider, working in storage or transportation area.
Now that it is making sense that Logistics is vital for your online business since it implies that you,
i. currently have a successful and relentless quick approach to monitor the shipped goods being delivered,
ii. that goods get delivered on time and safely, and it will also help in keeping goods safe, from going out of sight, and
iii. to take quick actions in emergencies and respond to client queries about shipment and delivery with confidence.
Explaining Logistics procedure further
Once a client finishes his or her request on your site, you will be sent a notice through the assistance inventory software (which most of the eCommerce businesses use). When the notification is confirmed, at that point you have to ship the package being referred to.
To this end, you can tie up with a third party company that can arrange supply and distribution, so when a client makes a purchase, the outsider will likewise be consequently informed and they can send the package out immediately. This is the more organized process, however typically pertinent for when your eCommerce business turns out to be somewhat greater and you gather enough funding to tie-up with a distribution company in any case.
However, if your organization is smaller for instance, in case you're running your site from your home or a different office and store inventory, there you simply need to package the product being referred to and send it to the buyer straightforwardly. This will spare you the additional expense of outsourcing delivery process to outsider.
Stage 8: How to pull in Customers to your site
As Joel Anderson, the previous CEO of Walmart once stated: "You can't simply open a site and anticipate that visitors should flood in. On the off chance that you truly need to succeed you need to create traffic."
Search Engine Optimization
Search Engine Optimization (SEO) is what has earned the most significance place in the world of smart marketing strategies.
Grabbing the attention of potential online customers is the focal point for the success of an eCommerce business. This is where SEO procedures come in. Website design enhancement helps put you on the web crawler map. Furthermore, with 44 percent of online customers starting their hunt with a web crawler, you should be on their radar.
Picking the correct keywords
As indicated by reports, around 700,000 Google searches are performed in a single moment. To ensure that you appear in these quests, you have to be focused on the possible search queries, which are typically keywords. There are various types of keywords that you have to use to make your online shopping cart appear in the web indexes. One kind are the keywords that are between 0-26 characters, generally called 'head terms'. The other, are those that are between 26-40 characters, which are generally specific and niche.
Tools like Google Keyword Planner, Google AutoSuggest, Keywordtool.io, Keyword Dominator and SEMrush will enable you to find keywords that will help your website show to most on search engine platforms.
Advertisements are another course you have to go for to capture the Customers' eyeball. You can settle on the 'paid promotion' alternative on platforms like Face book and Instagram and pay a certain amount to show your ad to Users on daily feeds. When these Customers click on the promotion and are directed to your site, you must convert them into potential customers.
While this isn't the most handy thing to offer at the initial stages of your online shopping cart, deals and promotions that sell like hot cakes with online customers, you could advertise posts and releases with respect to these deals, via social media.
Retargeting is the process where a cookie is placed on the PCs of the Users, who have visited your site once, however have left without buying anything. When the cookie is put and when these online Customers visit another site that shows ads from the retargeting system, your promotion will at that point be displayed to them. While this is an expensive method to attempt, it usually brings positive results.
Word of mouth reviews
On the off chance that you don't have the budget to invest in advertising, at your initial stages, at that point you can generally go to the most effective and free advertising strategy, which is word of mouth reviews by your satisfied Customers. Request your Customers to refer you to their loved ones. You could likewise tie-up with expert bloggers and request them to publish blog articles on your brand.
To sum up, beginning an eCommerce business, particularly at this moment, is an incredible thought, taking into account that the market for it is sprouting and the eCommerce Industry is experiencing a spurt growth. So, there is no need for you to be in a dilemma on setting up an eCommerce store for your business, irrespective of size of your business. To get started, as I mentioned earlier, you can have an online store built, in a cost effective manner, as early as possible, with the help of Spurtcommerce.
Blogging for eCommerce - Top 10 Reasons Why your eCommerce Website Needs a Blog
Among the range of available marketing techniques, blogging is one of the easiest, powerful and cost effective ways to boost the business of your eCommerce site. The statistics on recent survey can throw a light on the significance of blog in eCommerce.
61 percent of online consumers read blogs and then make purchases based on the information
60 percent of consumers feel more connected to a brand after reading unique content on its site
47 percent of buyers viewed three to five blog posts before engaging with the brand
51 percent of online shoppers read blogs and get stimulated to shop online.
Let us move on to more details. Here are the top 10 reasons why blogging is vital for your eCommerce business.
Your Customers are constantly looking for answers and you should have them
What is that one main reason that Content exists in the online world?
Search Engine Journal Contributor, Ryan Jones gives a simple answer for this question.
Todays searchers search to solve problems, to accomplish tasks, and to do something.
In simple words, everyone is looking for an answer, whether they intend to buy your product or not. If they buy, they have the benefit of that product. If they don't, they have the knowledge, which they will pass on to someone, who is in need of your product. If you deliver the answers they are looking for, via blogging, then it's great. If you do it properly, with an engaging content, without selling the product, then it is greater. Whether they buy your product or not, you have built the confidence in their mind around your brand, even if you did not sell. This is the greatest thing.
More confidence - More trust -Customers move to sale quickly or even if they are not in need of your product, they recommend to others, who are in need.
So, you either deliver a product, or answers to their questions, via blogging.
Blogging for eCommerce has proven success
This is one of the best examples that shows the success of a brand through a blog.
'Man of the House', a Proctor Gamble blog, is the best example that targets niche audience. The blog caters to the men and focuses on areas of interest for men, including money, career, technology, family and fitness. In fact, there are many mommy blogs in the online space, but only a very few sites focus on men and their interests and PG has captured this niche market in the perfect manner. They do it properly by covering all the highly profitable keywords in their blogs, especially the ones for which their niche audience are actively searching.
People read blogs before buying your product
This is especially true, if your product targets specific audience at a specific period in their life. The best example is bridal wedding gowns or baby prams.
According to a 2014 survey, among 1,000 UK Consumers by Dynata,
84 percent purchased products based on how they were described in blogs.
46 percent said they read blogs to do initial product investigation.
If a Consumer reads your blog that is giving information about a particular product they want to buy, they are more likely to buy your product, with confidence and trust on your brand. Even a product that is not much in demand can be sold, if your blog is providing information that will inspire them to purchase the product.
eCommerce blogging builds trust to your brand
According to Content Marketing Institute (CMI)'s 2019 B2C report, blogging is the No.1 brand building activity. It is best among all the major aspects that build Customer loyalty. According to the same report, among respondents, who increased their content marketing spending in the last 12 months, 56% said that blogging is the top area on which they want to spend majorly. Among the same respondents, 81% of them said that they are majorly concerned with creating blogs for building loyalty with the existing Customers.
So, overall according to the report, driving web traffic is highly important, but, blogging forms one of the major reasons to have the existing Customers come back and achieve a long term success in eCommerce business. So, blogging is the only means through which you can create brand loyalty among existing Customers and Brand awareness among the new Customers.
The ROI on Blog is not 'Once and Done'
Blogging is an investment for which return builds over a period of time. You do not publish a blog to get back what you put in one week or one moth or even one year for that matter. You wrote a blog spending hours in researching, outlining, writing and promoting. All these put together has a life beyond its initial publish date.
Say, today you got 25 views for your blog, a week or a month later, you will see that you got more views through sharing. After 2 or 3 months, you will see your blog popping on Google for a search query.
If the blog is loaded with popular keywords, you will see it doing very well in terms of search engine ranking.
After all these, you will see the return coming to your blog with a boomerang effect.
Blog is the best means for building brand, gaining trust and increasing leads for your business, although it happens passively.
Blogs help to rank your site for relevant keywords
Blogging provides an excellent opportunity of SEO to eCommerce websites, including ranking the site in search engine and driving traffic to the website through search terms that are most relevant to the products you are selling. Ideally, the SEO team will perform the keyword search using the various tools to determine the high performing keywords, especially the long tail keywords, if you are targeting the niche audience.
Typically, your product page, which is a gluten free oat meal for babies will not have the information like the 7 first foods to give your baby that are better than rice cereal. Your target audience are the Mothers. A blog like this will give you an opportunity to answer important questions of those Mothers. You can create a blog post with a keyword friendly title, along with relevant and beneficial information, which can also include recipes such as blending the oat meal with banana to make it tastier. These type of blog articles will not only give you a huge advantage of getting ranked on Google, but it will also motivate mothers to trust your brand, buy your product and also give word of mouth reviews.
Entice your Customers and form a loyal online Community
Now that this article is encouraging you to have a blog and post content regularly, once you have the blog in place, you can start posting articles with relevant information for the Users, encouraging them to comment. Enabling social media shares to your blog will quickly form an online readership. Also, you should reply to the blog comments to convince that you care about your Customers. This will keep your constant engagement with your Customers, which will gradually form an online community. Then, any announcements about offers or discounts or release of a new product can be made quickly and effectively.
Proves Industry Expertise
The Consumers of the digital age are not only looking for a seamless online shopping experience. In order to establish that trust among your Consumers, you need to build that credibility of your business. That happens through proving yourself that you are on par with the industry trends. And, all these can happen only by giving regular news and updates on the latest trends, through informative blog articles. Having a blog will give you an edge to generate industry expert content that will make you stand out as an authority or industry leader.
Most cost-effective form of eCommerce marketing
Even if you have a high marketing budget, you don't have to spend it all, when you actually don't need to. Blogs provide businesses with an engaging content that not only brings confidence among Customers to buy your product, but also by stimulating a necessity for your product among Users, who did not intend to buy earlier. What more you want, when you are able to bring new visitors to your product page, without having to lift a finger after you have hit the publish button.
Implement brand values and find your voice
You are definitely not the only one and there are hundreds and thousands of businesses that are selling similar products or services as yours, unless you are in a super niche industry. This competition will need you to get your voice heard. So, it is highly important to create a distinct tone that is relevant for your business and brand and also that can establish a long lasting and unique stake for your business, in the industry. And, none other means can do this more effectively than informative blog posts that will prove your industry expertise. If you cannot write all the blogs yourself, having a content writer, who can understand your language and tone and ghost write for you will be worthwhile.
Now that you clearly understand the significance of having a blog, it's now time for you to get started with one. It does require a lot of hard work, dedication and man power to write and manage. If you are confused about how to begin, do let the Spurtcommerce team know about your interest in having a blog. The team shall help you in implementing the blog feature for your eCommerce website and give you a platform to easily get started with blog posting. For more information, write to email@example.com
Drawbacks of PHP eCommerce Solutions and Reasons to move to newer technology
Although my intensions are not to mock other eCommerce Solutions that are built on PHP, my intensions rather lies in creating awareness among eCommerce Developers as well as eCommerce Business Owners about the better options, if they are badly stuck up without getting to upgrade, improve and enhance their current eCommerce store.
We were earlier a big fan of one of the popular open source eCommerce solutions, built on PHP, and we have used this solution extensively to develop several eCommerce Applications. However, over the years, with our experience, we found a few flaws in these solutions, which I would like to share on this platform.
If you are an eCommerce Developer or an online Store Owner, I'm sure you might be already aware of what I'm trying to say here. For people, who are not aware of better options and who are stilling inclined towards one of those PHP based open source solutions, for their future eCommerce development, I would like to throw some light on the drawbacks.
How is your upgrade from older version to newer version going on?
Did you even get to upgrade your eCommerce store to the latest version as yet?
What do you think about the improvements in the features in the newer version from the older version, in the current eCommerce solution you are using?
In most of the PHP based solutions, the upgrade to the newer versions, for both eCommerce Developers as well as Store Owners is definitely not a smooth sail.
This is not only true in case of a major upgrade, but, it is also seen in cases of bringing small changes like, from version 2.0 to 2.1 to 2.2 to 2.3, with just 4 to 7 new feature updates.
Why are things so painful when it comes to upgrading eCommerce websites built on PHP based solutions?
The first reason is due to the extensive use of third party themes and plug-in from these solutions. The second reason is these solutions by themselves, are not up to the mark, while bringing upgrades. Whenever a new version is released, there is no clear documentation on that and they end up with broken scripts of upgrade and broken builds. Also, minor releases in between major changes break backward compatibility.
This is a huge problem to the Store Owner as they do not care about regularly upgrading their website. when upgrading becomes mandate with a major change, the Developer offering this service ends up in a trouble, fixing the compatibility issues, wasting their precious time in creating and maintaining a plethora of different versions of themes and extensions, instead of simply supporting them. It is evident that most of the eCommerce Developers are doing just that.
Now, after having discussed about the problems with upgrade, let us now discuss on the poor set of features in these solutions and how they are affecting the eCommerce stores.
Nevertheless, these open source solutions have thoughtfully come up with very good set of features. However, are they really studying the latest eCommerce trends and then incorporating the features to be on par with the trends, is the question. Let us take the examples of a few major features of a standard eCommerce store, to analyze the entire scenario.
SEO Friendly Features
Let us take the example of SEO frienlines. By default, some of these Open source eCommerce platforms come with SEO disabled. This means the page URLs will look like this:
This is certainly not good for the SEO.
However, you may enable SEO in the eCommerce solution and get the URL of the product detail page to look like this.
This is better than the previous one, but still, not a perfect thing for SEO.
Also, most of the PHP eCommerce solutions do not make all the URLs within an eCommerce website attractive for SEO. You will still get many URLs of index.php?route=
This may not be a huge problem for SEO. However, it still doesn't look good from the Customers' experience perspective.
Further, even if SEO is enabled in these eCommerce solutions. it will lack the following.
On-page SEO including micro data on product pages, which is extremely important for any online store.
Options for SEO URL customization with possibilities for changing default values and scope for adding product prefix.
Automatic creation of SEO titles and descriptions.
Convenient tool for SEO management, for example, mass title and description editor.
Next, let us take the example of check-out process. Although, most of the PHP eCommerce solutions claim that they have single page check-out option, they will typically have the page split into multiple steps. So, for a new Customer, it will typically be, personal information, Account and billing details, Delivery details, Delivery method, Payment method and Confirm order.
Apparently, the latest eCommerce trend recommends having quick and one-page check out and this is one of the top selling feature that can make an eCommerce solution popular. Although, we cannot aptly say that multiple steps leads to cart abandonment and single page check out can avoid this, an optimized check out process has to be one of the prominent feature in a standard eCommerce solution.
Marketing tools, Product Promotion and eCommerce Store Conversion and Monetization
Next, talking about the marketing tools, product promotion and eCommerce store monetization and conversions, there are a plenty of sources and they include:
abandoned cart reminders
up sales, down sales and cross-sales
flash sales and promotions
downloadable offers and giveaways
blog posts for content marketing
integrations with social media platforms
However, most of the PHP eCommerce solutions have not implemented most of the these, up to the standard. And, some of the common drawbacks in these solutions include:
Product reviews can be given by anyone and there is no systematic way for a Customer, who purchased the product, to review the product, from their account.
Abandoned carts go without getting checked-out.
There is scope for newsletter campaigns, but it cannot be used effectively and using it can be a bit painful.
No automatic discount creation feature and although discount coupons can be created manually, there is no tracker tied to campaigns.
No proper feature for up-sale, down-sale and cross-sale, while the related products have to be defined manually.
No flash sales and promotions with countdowns.
Very few options for content marketing and no option for publishing blog posts.
Creating custom pages can only be done through information module, which may not be feasible all the time.
Discount campaigns need to be managed separately from newsletter campaigns.
Product reviews aren't tied to Customer incentives.
Marketing tracking is a separate system altogether.
social media integrations, affiliate marketing and reward points can be done in a better way.
Most of the PHP based shopping cart solutions have not incorporated most of these out of the box things However, if they do, they should surely stand out.
It's time to adapt a change
Having studied the drawbacks of PHP technology for eCommerce stores and holding an extensive experience in eCommerce domain, we came up with an idea for an open source eCommerce solution, using futuristic technologies of NodeJS and Angular and it is called 'Spurtcommerce'.
The advantage of NodeJS is it makes the eCommerce store 10 times faster than what other technologies can do. Nevertheless, PHP has been proven as a good technology until now for several eCommerce stores. However, with increasing product uploads and a large number of visitors at one single point of time, especially during a holiday season sale or offer and discount sale, the eCommerce store built on a PHP based solution are bound to get slower with increased load time, ultimately resulting in online shoppers leaving the site.
NodeJS with its asynchronous feature, can sustain speed and a consistent load time, even with a large number of visitors and with any number of product uploads, guaranteeing 0.01 percent downtime.
Upgrades to the Solution
We are constantly working towards bringing upgrades and new features. Soon after the launch of open source solution for web, the launching of open source Mobile App for eCommerce followed and there is still more to come.
Any open source solution is powered by a Community of Developers, who support the solution to thrive in the market. We are forming a Community of Developers, who are active in the Community, initiating discussions, answering questions and seeking answers for their problems. In this Community, the entire team behind Spurtcommerce is also enough active, answering technical queries from eCommerce Developers and Store Owners from all over the world.
If you are looking for an eCommerce store with unique features, we shall offer services exclusively for your requirement and customize the solution for your business need.
To learn more about how Spurtcommerce can help you surpass the challenges in eCommerce Industry, and how Spurtcommerce can help you stay ahead in the competition, you may write to firstname.lastname@example.org, stating your challenges and assistance you are looking forward to from us.
Every Small Business should have an Online Store by 2020. Here's Why
Gone or those days of general Indian mentality of purchasing only by visiting a physical store. Today, online purchase has seen a huge surge. eCommerce Companies like Amazon and Flip Kart have seen a rising popularity, entirely changing the minds of people, who were at once the shoppers only in physical stores.
We do agree that Amazon and Flip kart are big shots. Today, even the small businesses can benefit a lot and compete with these big shots, with an online store. In fact, online store can prove more profitable and convenient to the small businesses in many ways. To make things more clear for you, I have listed a few advantages of eCommerce for small businesses. By 2020, most of the Physical Stores, irrespective of their sizes, will be setting up an Online Store.
With an online store, you may save money on rent and operation cost that a physical store will incur. Your only investment will be on the eCommerce solution that you will be using for developing your eCommerce website, the hosting and set up cost and any labor for marketing and advertising your eCommerce website.
Visitor tracking and statistics
With Google analytics you will be able to know from where your Customers are finding you and visiting your website, from which region, which country, age group of your Customers and more. You may also use tools like Crazy Egg or Mouse Flow to track the cursor movement when your Customers are browsing your online store. This way, you will be able to keep track their behavior, their search pattern, and the way they interact with your website. All these data will serve as a good resource for marketing and re-targeting and to offer discounts for your regular Customers. It is difficult to get these kind of information with the visitor traffic to a physical store.
Search Engine Traffic
Search engines serve as the best tool for tracking online activities of people. Instead of continuously pushing out marketing messages and trying to attract people to your store, you may pair your Customers' search queries with products and information that exists online. If you rank well on the search engine like Google, you will be able to achieve a good monthly traffic to your website that can convert into sales. In addition, if you have listed your products on Amazon, you may get considerable traffic from their search engine too.
Social Media Traffic
Earlier, only the Content Writers like me had the ability to voice opinions about a product, by giving online reviews to influence buying patterns of new products. However now, everyone has this ability to speak out their mind and recommend products to their Friends on various social media channels like Face book, Twitter, Pinterest, LinkedIn, Instagram and more.
Product Inventory Tracking
With the purchase of your product happening online, you can easily send the order to fulfillment process and also track if the product has been shipped out to the Customer. You can also keep track of how much of a product is left, when a product is out of stock and when you need to order more of those products.
This is one of the best advantages in online store. When a Customer visits a physical store, it is highly unlikely that the shop owner will persuade the Customer to provide his email address.
In online store, it is entirely a different story. Customers will have to provide their email address to receive the order confirmation and notifications on when the product was shipped and when it will be getting delivered. With the email addresses of the Customers in hand, you may keep reminding them about your online store, send them offers and discounts and drive them to visit your store again and again.
Written mouth of word reviews
You might be having a lot of fans in your local community. But, still that doesn't assure you that those fans will always voice their appreciation on your store to new Customers. Because, they might have visited you store only for their need or proximity or interest. If it is out of interest that they visited your store, then, you need to convince them on the quality of the products and why should they purchase that product from your store. After they have purchased the product, they would recommend your store to others only based on their need or if they are residing close by to your store or if they show similar interest on your products.
Whereas in online it's easy for you to get Customer reviews and reviews around the web to build reputation among the prospects.
Automated Customer Feedback and Comment
Every business have to deal with Customer feedback, questions and complaints. A Customer obviously wouldn't search for a support manual, fill out a survey form or mail in a question.
Whereas, in an online store, a Customer will search for a support manual online, mail in a question, and also fill in a survey form.
Labor Cost Advantages
Just because you are running an online store in India, it doesn't mean you have to set up a warehouse in India or hire staff in India You can hire a staff member out of the country to take advantage of tax or labor costs. This is one advantage in Online store.
Similar to the previous point, you don't have to be in India in order to run your business You can peacefully take a beach holiday along with your family in Mauritius, as long as you have shipping and fulfillment process in place.
Larger Market Place and Market ROI
If you are running a physical store in a small town in India, your potential Customers are limited to the population of only that town. Even if your marketing strategies are effective, it will be constrained to the population of that town.
If you have an online store, you will be on the online market place, your reach will be global and your potential Customers are not limited to the population of any particular place. You may cater to the needs of both domestic as well as Internal Customers. Of course, you cannot deny on the fact that you will be competing at a larger scale, but the conversion rate and sales you will be achieving will certainly prove the worthiness of facing the competition in the International market. However, you should always bear quality of the products in mind.
Use of Automated marketing engine, reducing manual efforts
When you are now thinking about online store, then, you may as well put a step forward to know about automation, scaling and location independent businesses .
You may completely automate your marketing with social media software, email marketing tools and a blogging engine.
These are the examples of a few such tools:
Bugger or Hootsuite for social media scheduling and analytics
MailChimp for email scheduling and analytics
WordPress for blog post scheduling
Potential for Impulse Purchases
You might be already familiar with Window Shopping. Let's say you own a physical store in a Mall. You have displayed a few products for people to see. When people are passing by your shop, whether they had a prior intention to buy the product or not, they tend to get attracted and make an impulse purchase.
Similarly, social media like Face book and Instagram serves like a mall with window display. People visit social media for various reasons. However, when they come across your ad or post, they tend to get attracted, click on the ad, visit your online store and end up making an impulse purchase.
Repeat Customer and Product Data
The analytics of a web store makes it easy for you to identify, who are the repeat Customers, do they visit your online store to buy a particular type of product, do they buy the product in regular intervals. All these data will serve as a good tool for giving reward points and offers and discounts for your repeated and loyal customers. Also, using this information, you may up sell other similar products.
An online store makes it easier for you to know how a particular ad on Google or Face book performed, what is the ROI of your marketing efforts
You can do A/B testing, get click through data, and easily calculate the customer acquisition costs. This is a harder job in field marketing. You can never get access to data like how many people saw your banner on a high way. Even if you distributed the flyers, how many of them went through it, how many engagements and conversions happened, all these data go out of the track and missing.
Now that you are convinced with the effectiveness of eCommerce for your store, the next thing that will arise in your mind is the cost of setting up an online store. Setting up an online store is definitely not an expensive deal like the way you have assumed.
An open source eCommerce solution supported by a Community is certainly the best choice that works out in a cost effective manner. If you are looking for something more than this, with a good technical support and a team who can support you completely from the backend, then you may opt for a solution that also has option for long term support on a monthly fee model or one time installation and set up cost with long term support and more such options that can work out in a cost effective manner and also set up an online store with absolutely no hassles. To learn more on easily setting up an online store, visit www.spurtcommerce.com
13 Tips to Choose the Right eCommerce Platform For Your B2C eCommerce Business
B2C eCommerce has emerged as a revolution in the retail industry. We cannot certainly deny that the User's preference for online shopping on B2C eCommerce platforms are becoming a popular choice for businesses that are now planning to go online. The annual growth rate of a B2C business is 17%. It has also been estimated that the B2C will be striking the global sales market, with a sales of over $29 trillion by 2020.With continuously increasing sales figures, the B2C businesses, who were dependant on their brick stores are now transforming themselves into the online world of eCommerce. There are another few that are listed below, that will surely interest you in B2C eCommerce platforms for your business.
Why an eCommerce platform is critical for B2C eCommerce?
The first and foremost step towards transforming your B2C eCommerce dream into online is to decide on the right eCommerce solution for your business. This is the most critical decision. An ideal eCommerce platform is what provides the right solution that can shape the future of your business.
You have to analyze your strength, weakness and business opportunity for your idea. Then, you need to search for a technology partner, who can unite with your vision to give solutions that can help your business become successful. The right B2C eCommerce platform provides an exact solution for your business.
Keeping all these in mind, here are the 10 tips for you to find the most suitable eCommerce platform that offers an ideal solution for B2C business.
Modern and Latest Technology that is reliable for next 10 years
This is a constant race. In fact, by the time you adopt a technology, a new upgrade happens to that technology. And, with most of the technologies, upgrading may not be easy. Your main aim here should be to pick a technology that not only results in a high performing ecommerce application, but also upgrading to the newer version should be easy. Many successful eCommerce platforms have used NodeJS for their B2C online stores, which has proved reliable in terms of performance and upgrade. And, NodeJS is supported by the Community that will help NodeJS thrive, assuring reliability for at least next 10 years.
This is perhaps the only determining factor for the success of a B2C eCommerce website. Speed and quicker load time of the eCommerce website plays a significant role for conversion rates and sales. An impatient Customer would not wait for more than 4 seconds on your website. Ideally, the load time of an eCommerce website should be 3 seconds. NodeJS, with its asynchronous feature, can build a website that can result in 10 x speedier eCommerce website with quick load time. A NodeJS based B2C eCommerce platform will be the best choice for your B2C eCommerce business.
Mobile Compatibility - The future of eCommerce is Mobile App
The ease of online shopping with just a few taps and without having to open a laptop is the future of eCommerce. So, when it comes to choosing a platform for online store, is it Mobile compatible and does it come along with a ready solution for Mobile App should be one of the criteria. You may lose out on a lot of Customers if you do not have a Mobile App for your Online Store, because 83% of the Internet Users are Smart phone users today.
Responsive Design for a user friendly experience
Customers are the key to the success of any online business. The more the traffic to the website, the greater the conversion rate. The most important factor that determines the potential of traffic to a website is its responsiveness and user-friendliness. Customers prefer to visit a site and stay for longer in a site, that is responsive enough to fit all the screens competently. So, it is highly important to check if a B2C eCommerce platform offers the responsive feature that increases the potential for traffic and conversion rates.
Easy Check out
The primary reason for cart abandonment is the complex check out process. A single page check out option will give a seamless check out experience to the Customer. A B2B eCommerce platform having an easy check out or single page check out feature will give you an edge to reduce the potential for cart abandonment.
Payment Gateway with Multiple Payment options
The key to any eCommerce business website is payment gateway with multiple payment options including Debit card, Credit card, Net banking, PayPal and more. By offering multiple options for payment, you will be increasing your potential for more conversion rate and sales as you will be catering to a large number of Customers, all across the world with convenience and security.
A B2C eCommerce website should ensure 100 percent security to its Customer data. Your Customers are putting in their complete trust and giving their information on your website. It is your utmost duty to keep their data safe. So, you need to take the best steps to prevent any vulnerabilities. You should surely check with the solution provider if the solution has all the provision for keeping the Customer data safe. In addition, you need to have SSL for your eCommerce site.
Customer Support - With multiple support channels
Another key feature of an eCommerce website is customer support, through various means like, chat, call and email is highly important. Since your Customers are buying products online, without any face to face interaction between you and them, a thorough support is an absolute necessity. A good Customer support will bring confidence among your Customers to buy from your website and return to your website. So, a B2C eCommerce platform with provision for Customer support should be another important criteria.
Easy Customization - B2C eCommerce platform should come with complete source code
Every eCommerce business is unique, with different needs, structure and function and goals and objectives. The right solution gives complete flexibility to tweak the front end and the backend according to the requirement and business scalability. The architecture of the most suitable eCommerce solution will support your business growth with a scalable set up. It gives you complete liberty to either expand your business or to minimize it, as per the market trend. So, you need to go for a B2C eCommerce that comes with complete source code.
Easy registration Process
Your eCommerce website's registration process should not be tedious, discouraging the Customers to leave the website without registering. Along with registration with the website, an option for Google login and Face book login will open a door way for your Customers to quickly enter into your website and start shopping instantly.
Easy Product Management with Admin Control Panel
76% of B2C Customers choose a website that has an easy navigation and search flow. The right platform empowers Customers with categorization up to 4 levels. This not only ensures smooth search in the system, but also provides ease in product management and product categorization at the backend. Availability of multiple filters can help Customers narrow down their search for finding the appropriate products. Also, the person managing the website from the backend, will find it easy to add products under right category that rightly appeals to the Customers' searches.
The Crux of Online Business - SEO friendliness and provision for digital promotions
Promotions and Marketing have always been an integral part of online Industry, for its success. It is highly important, how Customers perceive your product. According to a survey, about 85% of success of a brand depends on the marketing solution. So, you need to decide on a B2C eCommerce platform that has features for implementing offers, discounts, promo codes, free shipping and other schemes like that. Also, the platform has to have features for making the website SEO friendly.
An open source eCommerce solution supported by a Community is certainly the best choice that works out in a cost effective manner. If you are looking for something more than this, with a good technical support and a team who can support you completely from the backend, then you may opt for a solution that also has option for long term support on a monthly fee model or one time installation and set up cost with long term support and more such options. You will have to do a good research to find one such solution provider.
The right B2C eCommerce platform will always have these features that are mentioned above. If not, the team behind the eCommerce platform, will offer customization services, along with the important features that can became a game changer for your Business. Spurtcommerce is one such platform. Although their Community version comes only with the basic features for B2C eCommerce, and their pro version comes with the standard features of a full-fledged B2C eCommerce website, the team behind Spurtcommerce offers customization with a comprehensive B2C features, exclusively for your eCommerce business. The team will understand your requirement and your B2C business objectives and then come up with a solution that will match your vision. The team will also offer you a long term support to make sure that your website will sustain speed and performance, with your fast growing business. Spurtcommerce will give you a solid base through the right eCommerce platform for your B2C eCommerce platform.
Why should you speed up your eCommerce website?
In the current fast moving world, comprising of busy people, who give importance to time more than anything, a lightning fast website plays a significant role. High performing and speedy website is what is admired in the online space. In eCommerce Industry, we have been seeing a trend from the past decade that the competition is increasing every year. A simple website with basic eCommerce features is no longer sufficient. That's become the bare minimum these days and anybody willing to have an eCommerce store for their business would prefer to have that much. In order to be on par with the Industry trends and to stay ahead in the competition, you need to have a website that can perform way beyond a basic eCommerce . And, this is in addition to a eye captivating design, a responsive website, an easy check out process and an online payment gateway. You might think, all these are sufficient for a eCommerce website to make good sales, but then, a slow website is certain to ruin all other factors.
Why does speed matter for an eCommerce website
Speed of an eCommerce website is perhaps the only factor that matters to sales and conversions. With all other factors in place, in your eCommerce website, if you are still losing out on hundreds of thousands, to potentially a millions of dollars an year, then, the only possible reason could be, your website is becoming slow and the loading speed has increased over a period of time
Negative impact of a slow eCommerce website
Search Engine Ranking
Search Engine Optimization has become the key to every online business now. There are a few SEO factors that need to be followed to improve the ranking of your website. However, speed plays the most prominent role among all the SEO factors. When a website has slow loading speed, users tend to leave the website, especially when they are in a hurry to buy a product from your website. This results in increasing bounce rate, which is bad for the SEO. Google provides ranking bonus to faster websites that has lesser bounce rates.
User engagement has a direct effect on conversion rate and revenue when compared with other marketing strategies. As the popular saying goes, the first impression is the last impression, 75% of users have expressed that they would not return to a website, that took more than 4 seconds to load. A one-second delay in page loading can result in 11% fewer page views and a 16% loss in customer satisfaction. According to 40% of Online Shoppers for them to revisit a site is its ability to load quickly.
Sales and Conversions
A slow website tends to lose a ton of potential Customers, thus resulting in poor sales. Every additional second that adds to the load time of the page, results in 7% loss in conversions, 40% increase in dissatisfied customers, who will talk ad about their online shopping experience with your website and 80% of them will never come back to the website. The statistics provided surely conveys how important is the speed for an eCommerce website.
How can improving the speed of your website result in better sales
Improvement in the speed of mobile page load can increase the conversion rate by over 25%.
40% of website abandonment is only due to the slow load time of the website, which is more than 3 seconds.
47% of the Customers look forward to webpage that takes less than 2 seconds to load.
An eCommerce website that makes $50,000 a day can potentially loose $125 million sales per day even with another second delay of page loading.
Conversion rates have the potential to increase by 74% if the page load times improves from 8 seconds to 2 seconds.
What Google says about ideal loading time of a page
As I already mentioned site speed is one of the major factors for search engine ranking by Google. Google mainly focuses on ranking sites based on mobile experience. It is high time for any business to adapt to this trend of offering mobile experience by delivering the speediest web application and a mobile friendly experience to their potential customers. Now, what is the perfect load time for a website as per Google? Google says, 5% of mobile users leave a site, if it takes more than 3 seconds to load. So, one should aim for an application that can sustain this speed on Mobile.
An eCommerce website that provides a user-friendly experience, with a fast load time is the one that can survive in the competition. Slow landing pages means you are discouraging your visitors to stay on your site and shop. If you want your Customers to buy products from your site, ten, you need to optimize your site for it to load in less than 4 seconds. If not, you are definitely losing out your Customers to your competitors. Then, Google will start concluding that your site is not up to the mark for Customers' expectations and henceforth, your site will have less organic traffic with more dissatisfied Customers, who will not come back to your site. For satisfying your Customers and to have them return to your site again and again, the only solution is a speedy website.
How can Spurtcommerce become your best eCommerce Partner
Spurtcommerce can become your best partner for offering a speedy website with lesser load time, resulting in a high performing website, satisfied Customers, increasing conversions and overall eCommerce sales.
Spurtcommerce is being built on NodeJS that uses Chrome V8. Thus, NodeJS is high capable of building high speed web applications. As it does not block the I/O System, it can enhance the performance of an eCommerce website to better.
Another and the best feature of NodeJS is security. One using NodeJS for web development need not be worried about the security issues, especially in the payments section, which is the key to an eCommerce website. Having realized this, many top Companies like PayPal are using NodeJS to work on fast speed even with high web traffic during peak seasons like holiday season sales and offers and discounts sales.
Results of use of Spurtcommerce for eCommerce website development and its positive impact on eCommerce website
A high performing and speedy eCommerce Application.
Migration to newer technology in a cost -effective manner.
Flexibility to develop Mobile App for your eCommerce business.
With the same backend, you may manage both your eCommerce website and Mobile App.
Long term Support from the Spurtcommerce team to make sure that that your eCommerce website functions in the same caliber at every stage, moving forward.
If you are looking for an eCommerce store with unique features, we shall offer services exclusively for your requirement and customize the solution for your business need.
To learn more about how Spurtcommerce can help you surpass the challenges in eCommerce Industry, and how Spurtcommerce can help you stay ahead in the competition, you may write to email@example.com, stating your challenges and assistance you are looking forward to from us.
Node JS technology for leveraging eCommerce website development
I've been contemplating the Node.js improvement nearly and investigating the applications that are constructed utilizing it. The one good thing that I've seen is that Node.js is an incredible stage for creating strong applications. One of the greatest cases in such manner is the Wal-Mart, the multinational retail organization which has chosen to utilize Node.js for their portable application.
Here are a portion of the reasons that give why Node.js eCommerce App advancement is so incredible:
The capacity to help several simultaneous exchanges is the thing that makes it better than average for supporting portable applications that have a high convergence of clients. The offbeat occasion based process is the purpose for the rising fame of Node.js eCommerce advancement.
Node.js enables the store proprietors to modify the substance in view of the kind of the gadget and the program. This spares time for portable customers as all the less essential data is precluded out.
Node.js fills in as a suitable back-end for eCommerce applications with HTML5 as a front-end. With less modules and keen highlights, Node.js is an awesome stage supporting your store from the back.
Time is of an awesome quintessence and everybody needs their stores to be produced quickly. With less exchanging between the front-end and back-end coding, Node.js designers can make eCommerce applications quick.
Regardless of whether it's one client, couple of hundreds or thousands of them, Node.js encourages you to convey uncommon execution under each case. The stunning adaptability offered by Node.js enables the client to convey attractive shopping encounters amid those days of the deal and bubbly season.
Thus, next time, when you intend to get a versatile application, go for Node.js. I trust that Node.js isn't any new innovation that will blur in the coming days. It is digging in for the long haul and the way vast companies far and wide are utilizing it, it is an unmistakable sign that it has far to go.
Spurt Commerce is a Node JS and Angular JS based eCommerce open source solution. You may buy the solution and customize it as per your business requirement. It is suitable for any eCommerce business of any size and product. It is also suitable for Mobile Apps. You can also develop a Multi-vendor eCommerce website using this solution.
With purchase of Spurt Commerce, you get hold of complete source code and that gives you the full reign to customize it completely as you like.
For more information, you may watch the demo of how Spurt Commerce works on http://spurtcommerce.com/nodejs-shoppingcart-ecommerce-demo
Top reasons why you should go for Node JS shopping cart
Node JS an amazingly intense tool for creating a shopping cart. Today, we see that a large number of e-retailers are transforming their websites from PHP based shopping cart to a Node JS one. Let us now see why this change has become an absolute necessity for eCommerce business owners.
Here are a few reasons why you ought to invest in Node JS looking cart:
Node JS shopping carts are employed by several e-retailers. To differentiate one e-store from another, it's necessary to avoid any repetition of style. Node JS eCommerce websites go together with completely different themes and guide layouts that facilitate your e-store stand out from the group. For all intents and functions, Node JS eCommerce theme styles and guide layouts can function like the best facilitators to reinforce the complete worth and attribute of your store.
Node JS eCommerce websites are more secure than the other shopping carts that are engineered on a special platform. Node JS shopping carts are supposed to be well aware of the user information and authorization. Moreover, solely secure hypertext transfer protocol cookies are on the market. Thanks to HTTPS (Hyper Text Transfer Protocol Secure), communication is totally encrypted. Communication isn't initiated unless and till the method of secure identification of internet servers is completed. Internet buyers are tired of something with frequent OTP verifications. A lot of usually than not, Node JS eCommerce sites guarantee single-click checkout expertise while not compromising security. As a matter of truth, once a user logouts, session identifiers are destroyed.
The ideas of unification and organization are exhausting to miss in Node JS shopping carts. Take into account a situation within which your e-store operator or IT operator suddenly leaves your e-store. Dont worry, your e-commerce prospects shall not opt for a toss. Due to the elaborated documentation, all the steps concerned in maintenance of marketer dashboard and admin panel may be understood with no difficulties. Just in case of any queries, support workers is often on the market. As mentioned earlier, the community of Node JS developers is large. You can continually approach them for help.
To design eCommerce websites in Node JS, you will not need many resources. There are over 50000 library code packages. The orthodox observe of writing code from scratch may be bygone. It is also true that developing shopping carts from ground zero needs huge experience in internet programming. Except alpha and beta testing, numerous styles of white box and recording equipment testing ought to be done. This is often not solely dearly-won however conjointly time taking. Once trade powerhouses like Facebook, Amazon etc., are hoping on Node JS, does one still assume ancient internet development is all the a lot of charming? Several budding e-retailers use Node JS eCommerce websites for its affordability
It is necessary to obey that you cannot handle and providing chain management may be a science in itself. It is necessary to grasp the optimum levels of inventory to be maintained. In alternative words, each e-retailer ought to perceive EOQ (Economic Order Quantity) and safety stock. Fundamentals analysis is that the most ordinarily used inventory categorization technique. E-retailers ought to establish prime twenty % of things that contribute to eightieth of revenue. In alternative words, e-retailers ought to categorize the things as follows:
Category A: most dear things
Category B: Valuable things
Category C: Least valuable things
Node JS eCommerce websites have enough provisions to trace inventory by numerous parameters.
Online store management
Node JS eCommerce websites modify you to update product description and details. Inventory data ought to even be furnished properly. It is conjointly necessary to run correct discounts and offers on correct classes of merchandise. Data regarding discounts and offers ought to even be furnished. SEO is another necessary issue. Adding tags to each product is an absolute necessity in competitive eCommerce market. Tags are notable to reinforce store visibility on the web. Alternative aspects future management includes:
Showcasing on the market inventory all told on the market fonts, colours and sizes
Incorporate as several payment gateways as doable. PayPal is the most frequently used payment entranceway. Apart from PayPal, it's necessary to include Stripe, Amazon Payments and Orbital. Payoneer, Skrill and Alipay should also be incorporated. Your eCommerce website ought to be ready to receive payments either from a revolving credit or mastercards. Economical payment gateways shall improve the benefit of doing business. Node JS shopping carts have enough plugins to include the higher than mentioned payment gateways. Financial transactions are secure and cross border commerce is additionally expedited. Scaling the e-store becomes simple.
Some other reasons why you ought to invest in Node JS eCommerce shopping cart:
Better than modern technologies
Node JS technology is here to remain. Its higher than the other modern technology
Multiple purchasers from multiple Geographies
It helps you to handle multiple purchasers from multiple geographies.
Node JS eCommerce websites helps you establish shopping for patterns of consumers. By observant, the shopping for patterns of consumers, you'll produce custom offers and deliver the offers through customized mails. Node JS eCommerce websites have integral mail delivery modules. As an example, MailChimp may be an integral email selling and selling automation software package that helps you send higher emails and keep connected along with your ecommerce customers.
If you are looking for a Node JS based eCommerce website for your online store, then, Spurt Commerce is a fast and easy open source eCommerce solution that is built using Node JS and Angular JS. The solution comes with complete source code and can be easily customized for any eCommerce business of any size and dealing with any product type. For more information on Spurt Commerce and also to view a demo on the solution, visit http://www.spurtcommerce.com/nodejs-shoppingcart-ecommerce-demo
Two Frameworks - Node JS and Angular JS can create a revolution in the eCommerce web development
An open-source front end web application system, created by Google, looking to address numerous difficulties experienced in creating single-page application. Run, ABC and Intel are a portion of the organizations that utilizations AngularJS on their sites.
We are a team of eCommerce developers having vast experience in the field of application development and eCommerce industry. With our experience and knowledge we developed an open source eCommerce solution called 'Spurt Commerce', a Node JS and an Angular JS based eCommerce solution that comes with complete source code and which is 100 percent customizable as per any requirement. For more information, visit www.spurtcommerce.com.